Media Storage & AI Workflows Engineered Around Your Content.
Fast shared storage for creating content. Intelligent tools for finding, protecting and reusing it.
Corporate organisations now produce more video than ever before.
Microsoft Teams and Zoom meetings, executive broadcasts, company all-hands, training sessions, webinars, product demonstrations, customer stories, social content and live events all create valuable media.
The challenge is what happens to that content next.
Files can become scattered across editing workstations, portable drives, NAS systems, cloud storage, Microsoft 365, media libraries and long-term archives. Editors struggle to find the right footage, IT teams lose visibility of growing storage costs and valuable content becomes difficult to reuse.
Gibb Technology designs and integrates media storage and content-management workflows using SNS EVO and StorageDNA DNAfabric.
SNS provides the high-performance shared storage, media asset management and remote-editing tools required to create content efficiently. StorageDNA provides the wider data-management, archive, discovery and AI-enrichment layer required to manage that content throughout its lifecycle.
Turn Disconnected Data Into a Useful Organisational Asset.
Data rarely remains in one controlled location.
Current projects may sit on shared storage or editing workstations. Older material may be spread across NAS systems, portable drives, Microsoft 365, cloud platforms, object storage, LTO tape and legacy archives.
As the volume of content grows, organisations can experience:
Slow editing performance and lengthy file transfers
Expensive primary storage filled with completed projects
Content spread across different offices and cloud platforms
Remote teams unable to access the media they need
Important recordings becoming difficult to find
Limited visibility of storage use and future costs
Valuable archive content being excluded from AI initiatives
Multiple copies of the same files
The answer is not simply to purchase more terabytes.
A properly designed workflow needs to consider how data is created, edited, searched, shared, protected, archived, restored and eventually reused.
Two Technologies Supporting Different Parts of the Workflow.
SNS EVO — Shared Storage, MAM & Remote Editing.
SNS EVO is designed for active media production.
It provides fast, centralised storage from which authorised editors and creative applications can work directly. Instead of moving projects between individual drives, teams can access shared files and collaborate around one controlled media environment.
The included EVO Suite provides media asset management, proxy creation, workflow automation and remote-editing tools.
SNS can support in-house marketing departments, corporate communications teams, internal studios, live-event producers, training departments and creative agencies.
StorageDNA DNAfabric — Data Management, Archive & AI Discovery.
StorageDNA DNAfabric is designed to manage unstructured data distributed across different storage systems and locations.
It can connect to file systems, NAS, object storage, public and private cloud, LTO, deep archives and supported MAM and DAM environments.
DNAfabric creates a central management layer for indexing, search, analysis, duplicate detection, migration, backup, archive, synchronisation and AI enrichment.
This can help organisations understand what data they have, where it is stored and how it should be managed throughout its lifecycle.
SNS EVO: Create, Edit and Collaborate Faster.
Standard office storage is not always designed to support professional video production.
Multiple camera recordings, high-resolution media, graphics, audio and project files can place substantial demands on storage and network infrastructure. Performance becomes particularly important when several users need to ingest, edit and play content simultaneously.
A correctly designed SNS EVO environment provides a central workspace engineered around these creative requirements.
Edit Directly From Shared Storage.
SNS EVO can support professional applications including Adobe Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro and Avid Media Composer.
GT sizes the storage and network around the codecs, resolution, required video streams, number of users, protection level and expected growth.
This allows editors and producers to work from centrally held media without repeatedly copying projects between workstations.
Find Content With ShareBrowser MAM.
A media asset management system, normally shortened to MAM, helps users search and organise media without depending entirely on filenames and folders.
ShareBrowser MAM is included with EVO. It allows authorised users to search, preview, tag, comment on and organise media through supported desktop, web and editing-application interfaces.
For a corporate communications team, that could mean searching a speaker’s name and finding every interview or presentation in which that person appears.
For an editor, it could mean locating approved footage and importing it into a project without manually searching through multiple drives.
Automate Proxies, Transfers and Backups.
Slingshot is the workflow-automation component of the EVO Suite.
It can automate processes including proxy creation, indexing, file transfers, replication and backups to supported network or cloud storage.
Nomad can gather selected source media or lightweight proxies for remote and offline editing. When users need the workflow to travel, MOD Powered by EVO provides a compact, all-flash server and cloud-edge device for editing and transferring content on location.
These tools can reduce the time creative teams spend moving and managing files manually.
For a deeper look at EVO storage models, network design, ShareBrowser MAM, remote editing and creative application workflows, explore GT’s SNS EVO Shared Storage for Video Editing & Media Workflows guide.
Support Professional Teams and All-Hands Productions.
A company all-hands may only last an hour, but the content can continue creating value long after the event.
A smaller corporate studio or presentation space can be equipped with professional cameras, microphones, lighting, presentation systems, live switching, recording and distribution through Microsoft Teams, Zoom or another platform.
SNS does not replace Teams, Zoom or the live-production equipment. It provides the storage and media-workflow layer behind the event.
For the collaboration and meeting-room technology behind these environments, explore GT’s Microsoft Teams Rooms and Video Conferencing Systems solutions.
Camera feeds, presentation content and the completed programme can be recorded into the shared production environment. Where the recorder, codec and editing application support growing files, an editor can begin creating highlights before the event has finished.
ShareBrowser can help producers identify and organise the captured content, while Slingshot can create proxies and begin the required backup or transfer processes.
StorageDNA can subsequently index, protect and archive the completed event alongside the organisation’s wider content library.
StorageDNA DNAfabric: Manage Data Across Storage Silos.
Many organisations have accumulated years of data without gaining one reliable view of what exists.
DNAfabric can index metadata across multiple storage locations without requiring every file to be moved into a new platform first.
Authorised users can browse, search and analyse files that physically remain on different systems. This provides better visibility across active storage, cloud platforms and long-term archives.
Understand Data Before Purchasing More Storage.
DNAfabric can help analyse data by size, age, type, location and other available metadata.
Duplicate analysis can identify unnecessary copies consuming expensive capacity. Cost-modelling tools can help organisations compare storage and cloud tiers before migrating data or committing to additional infrastructure.
This allows storage decisions to be based on evidence rather than assumptions.
Move, Protect and Archive Content.
DNAfabric supports workflows across backup and disaster recovery, archive and tiering, migration and multi-site synchronisation.
Active projects can remain on high-performance storage while completed content moves to a more appropriate disk, object, cloud or LTO tier.
Metadata and search information can remain available, helping users locate archived content and restore it when required.
Use AI to Find Content That Filenames Cannot Describe.
Explore StorageDNA DNAfabric Data Management & AI Workflows for a deeper look at data migration, LTO archive, cloud integration, distributed storage management and AI-enabled content discovery.
Traditional data search depends heavily on filenames, folders and manually entered metadata.
That approach becomes less effective as an organisation accumulates thousands or millions of files.
DNAfabric AI Link connects existing storage and archive environments with selected AI services. It can generate task-appropriate proxies such as lightweight video, audio, thumbnails, sprite sheets or selected frames.
These smaller files can be routed to one or more chosen AI providers. The resulting enrichment is returned to DNAfabric, where it can support improved discovery and natural-language semantic search.
Depending on the selected service and the organisation’s governance requirements, users could search for:
Every presentation in which the CEO discussed a specific strategy
Training recordings covering a particular process
Customer interviews that mention sustainability
Footage containing a particular product, location or speaker
Drone recordings associated with a specific facility
Safety briefings discussing confined-space entry
Executive communications connected to an energy-transition project
Connected services may also support transcription, translation, summarisation, scene detection, object detection and other forms of content analysis.
Create a Controlled Route Into AI.
AI Link does not require an organisation to begin by moving its entire data estate into one AI platform.
The organisation can index its existing storage, identify the most valuable content and select what should be enriched.
Using smaller AI-tuned proxies can reduce unnecessary data movement and processing costs. It can also allow high-resolution masters to remain within the controlled storage environment where the selected workflow permits.
DNAfabric acts as the connection and management layer rather than locking the organisation into one AI model. Different providers can be evaluated for different requirements as technology, pricing and governance policies evolve.
What This Looks Like in the Real World.
Healthcare Content Available When It Is Needed.
Carilion Clinic’s communications and marketing team produces patient stories, photography, public-health campaigns and other high-resolution media.
The team originally worked from external drives before moving to an inadequate shared-storage system.
SNS EVO created one central environment for the organisation’s media. ShareBrowser tags make it possible to search a doctor’s name and quickly find relevant footage when the Public Relations team needs content for a news story running that evening.
The benefit is more than storage capacity. It is the ability to make existing content useful when the organisation needs it.
A Small Corporate Team Producing More Than 200 Videos a Year.
A relatively small in-house team at Specialized Bicycle Components produces more than 200 videos each year alongside a growing photography library.
As the team expanded, its original workflow based around storage connected directly to individual workstations became increasingly difficult to manage.
SNS EVO gave the team centralised shared storage through which users could collaborate and access centrally held media without continuing to pass projects between drives.
This reflects the challenge facing many corporate marketing departments that increasingly operate like internal production studios.
Retrieving Content From a 250TB Archive.
Sportsman Channel managed approximately 250TB of media and ingested more than 300 new programmes every month.
The organisation needed to move completed content away from primary storage without losing the ability to locate and restore it.
When the creative team was asked to produce a short trade-show presentation using footage from 90 archived programmes, its earlier-generation StorageDNA archive workflow restored the required content within 24 hours. The finished presentation was completed within several days.
Current DNAfabric workflows extend the same principle of accessible archive management across disk, object storage, cloud, LTO and other connected environments.
How This Applies Across Different Industries.
The problem of disconnected unstructured data extends beyond traditional broadcasting and post-production.
Corporate Organisations.
Executive broadcasts, Teams recordings, customer interviews, product videos, photography and training content can become scattered across Microsoft 365, NAS systems, cloud platforms and portable storage.
Energy and Oil & Gas.
An energy organisation may hold drone inspections, site photography, safety briefings, engineering presentations, environmental surveys, project documentation and training recordings across different facilities and storage platforms.
DNAfabric can help create visibility across compatible file-based unstructured data. Specialist seismic, operational or industry-specific data environments would require separate technical validation.
Manufacturing and Engineering.
Product demonstrations, inspection recordings, training videos, CAD exports, test results and project documentation can accumulate across departments and locations.
Media Storage, MAM & AI Workflow FAQs
What is shared storage for video editing?
Shared storage allows multiple editors, producers and creative users to access the same media from a central storage platform rather than keeping projects on individual workstations or portable drives.
Professional shared storage platforms are designed to provide the sustained performance required for high-resolution video workflows while helping teams collaborate on the same projects and media libraries.
Gibb Technology designs shared storage environments around factors including codec, resolution, number of concurrent editors, network architecture, capacity requirements and future growth.
What is a Media Asset Management system?
A Media Asset Management system, commonly known as a MAM, helps organisations organise, search, manage and access video, audio, images and other media assets.
A MAM can add searchable metadata, previews, workflow automation, permissions and integrations around an organisation's content.
Depending on the workflow, media management can be integrated with shared production storage, cloud platforms, object storage and long-term archives such as LTO.
What is the difference between MAM and shared storage?
Shared storage provides the underlying storage and performance required for multiple users and applications to access media.
A Media Asset Management platform provides an additional management layer that helps users find, organise, preview, track and manage that content.
The two technologies often work together. Shared storage provides access to the files, while media management provides greater visibility and control over the content stored within the environment.
Can Adobe Premiere Pro, DaVinci Resolve and Avid edit from shared storage?
Yes. Professional shared storage can be designed to support collaborative editing workflows using applications such as Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer and Final Cut Pro.
The required storage performance and network architecture depend on factors including codec, video resolution, frame rate and the number of users editing simultaneously.
GT assesses these requirements before designing the storage and network infrastructure around the production workflow.
Can AI search existing video and media archives?
Yes. Modern data management and media workflow platforms can make existing video, audio and image archives available to AI-enabled services.
AI can be used alongside metadata and indexing technologies to help identify people, objects, speech, locations, topics and other information contained within large media libraries.
The important first step is making the underlying data accessible. Content spread across disconnected NAS systems, cloud platforms, object storage and LTO archives may need to be connected through a wider data management architecture before AI services can use it effectively.
Can media stored on LTO remain searchable?
Yes. An LTO archive can be integrated into a wider media management or data-management workflow so users can continue to search for archived content even when the full-resolution files are stored offline on tape.
Metadata, thumbnails or proxy files can remain accessible while the high-resolution media is retained on LTO.
When the original content is required, the relevant files can then be restored to production storage or another storage tier.
What is the difference between SNS EVO and StorageDNA DNAfabric?
SNS EVO and StorageDNA DNAfabric address different parts of the media and data workflow.
SNS EVO provides high-performance shared storage designed for collaborative media production, allowing editing and creative teams to work from centralised storage.
StorageDNA DNAfabric is designed to connect and manage data across multiple storage environments, including file systems, NAS, object storage, cloud services and LTO archives.
In some environments the two technologies can complement each other, with SNS EVO supporting active production workflows while DNAfabric helps manage, move and protect content across additional storage and archive tiers.
How much storage does a video production team need?
The required capacity depends on the amount of content created, video resolution, codec, retention period and the number of projects being stored simultaneously.
A team working predominantly with compressed HD content may have very different requirements from an organisation producing large volumes of 4K, 6K or 8K media.
GT can assess current storage utilisation, production growth and archive requirements to help determine an appropriate storage capacity and expansion strategy.
What is tiered media storage?
Tiered storage places data on different storage technologies depending on how frequently it is required and how valuable performance is to the workflow.
For example, active projects may remain on high-performance shared production storage while completed projects move to lower-cost NAS, object storage, cloud storage or LTO.
A well-designed tiered storage strategy can reduce the amount of expensive primary storage required while keeping content protected and accessible.
Can GT design media storage for corporate video teams as well as broadcasters?
Yes. Modern media storage requirements are no longer limited to broadcasters and post-production companies.
Corporate communications teams, marketing departments, universities, energy companies, engineering organisations and other businesses can accumulate very large libraries of video and unstructured media.
Gibb Technology designs media storage, archive and data-management workflows around how each organisation creates, manages, protects and uses its content.
How SNS and StorageDNA Work Together.
SNS and StorageDNA solve different parts of the same content challenge.
SNS EVO provides the fast active workspace where media is ingested, edited, organised and delivered.
StorageDNA DNAfabric provides wider visibility across active storage, cloud platforms, secondary storage and long-term archives.
Together, they can create a workflow in which:
Active production storage remains fast and organised
Editors and producers can find the media they need
Archived content remains discoverable
Completed projects move to more appropriate storage
Selected data can be prepared for AI enrichment
Remote teams can continue working through structured workflows
Valuable organisational knowledge becomes easier to reuse
An organisation may require SNS, StorageDNA or both depending on its current environment and objectives.
Take Control of Your Media and Data.
Tell us what you are planning.
Gibb Technology designs and integrates SNS and StorageDNA solutions around your content, existing storage environment, production workflows and future requirements.
From fast shared storage and remote editing to data migration, archive, backup and AI-powered discovery, GT can develop the architecture, specify the right technology and support the complete workflow.
Solutions can be designed and delivered across the UK, Ireland and EMEA.
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